nobody goes to war to lose money in the same way nobody goes to the grocery store to lose money... it's just considered an acceptable expense because the available alternatives aren't as desirable. The shift in the local or global state of the server may very well be a large motivating factor...
Wars happen because there is no other desirable alternative. It really is as simple as that. doesn't matter if you are talking about real life or a game. you can add objectives to try to give reasons to fight but a better solution is to just give players the ability define objectives...
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