Idea for your marketing team.. make the game 15$ to start on release for a week as a promotional.. that will get people drawn in and afterwards up the price to whatever you had planned originally.. the more people that can get the game in that time the more the word gets out.. too many games try to get too much at once and barely get anyone to buy it.. its better to have more sales at a lower price then fewer at a higher price.. plus games like this are more likely to reach crowds that can actually afford it.